The Opportunity:
Do you crave more impact in your role? Are you looking to accelerate your learning by joining an early-stage company going after a massive market opportunity?
Visor is the world’s most connected spreadsheet. Our product looks like a spreadsheet, but it syncs both directions with other data sources. It’s designed for people of all skill levels. There are no other products on the market that make it this easy to work in a spreadsheet with data from CRMs, project management software, and more. Our vision is to become the default place where people work together with information from everywhere.
In the last year, we ran an incredibly successful public product preview. Our innovative product earned praise from hundreds of users, and received substantial backing from world class investors. Now, we are rapidly expanding our team to pursue the massive opportunity in front of us.
The company was founded at Harvard. We have raised $5.0 million, and we’re backed by the same investors as Airbnb, Shopify, Zapier, Hubspot, and Warby Parker. Users from Blackstone, Amazon, Doordash, and dozens more have given Visor hearty acclaim.
Your role on our team will include substantial equity. You will be asked to think and act like a founder, and you will be treated as an owner.
Our Culture:
We are passionate product builders who believe that today’s problems require a fresh perspective. We love our users and are deeply inspired by them. Our team culture values entrepreneurship, positivity, integrity, and continuous learning. We deeply care for one another and believe that the strength of the individual powers the strength of the group.
Our company mission is to improve the way the world works. That means we want to improve how our customers do their work, and we also want to have a positive impact on the broader community. We are committed to leaving the world a better place than we found it. We seek to build a team that wants to give back to our communities.
Visor is an equal opportunity employer. We are committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status.
The Role:
You will own our marketing and community projects. This is a hands-on role on an early-stage team. There’s a massive opportunity to set up systems and processes right from the start. You’ll enjoy this role if you have the ability to form strategies and also really enjoy rolling up your sleeves to do the work.
Our product is a self-service, product-led growth offering. That means marketing is our primary means of acquiring users. We currently make extensive use of search ads to acquire new users and explore user journeys. Your goal will be to continue that strategy of using paid advertising to test demand and then build organic acquisition strategies based on those learnings. That will involve a comprehensive content marketing strategy as well as a partner marketing strategy.
Community is also an important pillar of our strategy. That means engaging actively with our users and creating a sense of community among them to solve problems and grow together. You’ll be responsible for managing our community initiatives, including engaging with the broader community on social media and forming virtual communities online.
You’ll be expected to have above-average technical skills in order to understand our product, speak the language of our users, and execute on our vision of a technology-enabled marketing strategy. We already have an engineering team member dedicated entirely to support marketing and growth.
You’ll begin by taking over our Google Ads account and establishing other paid advertising channels to start. You’ll also assume ownership of the company’s social media and community engagement strategy. Within a month, you’ll begin implementing plans to establish organic acquisition channels. That will involve building out content on our own properties as well as finding partnerships for sponsorship and guest posting.
By month three, you’ll have taken on product marketing and overall brand marketing. You’ll also have taken on our email marketing strategy. At month six, we’ll expand the marketing team to include dedicated product marketing and content marketing resources, which will report to you. Nine months in, you’ll be expanding Visor into more target verticals based on the additional integrations.
We already acquired thousands of users using our current efforts, and we are looking forward to you helping us build on what we already learned. You will help us achieve our ambitious near-term growth plans while also setting up a long-term system we can scale together.
You Will:
- Lead the development and execution of strategies for user acquisition based on a product-led growth strategy
- Design and execute organic acquisition strategies through content marketing, guest blogging, and earned media
- Design and execute paid acquisition strategies through SEM, display, social, and other paid digital channels
- Build and manage our collection of web properties and web pages (using Webflow)
- Manage our email marketing campaigns, including to our newsletter, customers, and broader Visor community
- Manage our social media strategy and campaigns, publishing regularly, building community, and engaging with our users and partners
- Run our product marketing projects, including marketing our upcoming features and new launches, making extensive use of video & screencasting
- Prepare weekly reports on the performance of our various channels and campaigns
- Propose new marketing channels and implement them
- Hire and manage contractors and other full-time employees to accomplish these goals
You Are:
- Able to work within a broad scope of responsibilities and deal with ambiguity
- Passionate about a product-led growth strategy
- An excellent writer and communicator
- Above average in technical ability, including the ability to produce how-to videos, manage SEM campaigns, and configure advanced workflow automation using tools like HubSpot
- Open to incorporating feedback from all members of the team
- Able to think and work like a product manager and performance marketing manager
- Deeply familiar with SEM, display, social, and other paid digital marketing
- Detail-oriented. To prove it, please include a sentence in your cover letter referencing this line and include this word: meticulous.
You Have:
- At least 4 years of experience bringing software products to market using a self-service onboarding strategy (or have an equivalent expertise level)
- A portfolio of work to share, including written content
- Expert-level knowledge about planning, running, measuring, and optimizing paid acquisition efforts
- Expert-level knowledge of web analytics
- Familiarity with with the tools and calculations required to perform common analytics
You’ll get these benefits:
- Competitive salary
- Generous equity
- Health, Dental, and Vision insurance
- Unlimited vacation days (with mandatory two weeks)
- Generous budget for purchasing equipment to work from home
- Semi-flexible work hours
- Flexible to work-from-home (even after it’s safe to return to an office)
- Be a charter member of the founding team of a venture-backed company
Eligibility:
At this time, we are only able to hire individuals who can work lawfully in the United States. We are not able to sponsor H-1B cases at this time or hire candidates without legal authorization to work in the United States.
Location:
This is a New York City-based position with flexibility to work from home.